Sustainability Change The Landscape Of The Competitive...

Sustainability is generating higher attention and growth in public awareness with each passing day. Sustainability issues are increasing concern to all living beings, as it is a growing agenda for the government legislatives. The media does not lose a chance to cover any aspect of the topic and thus we know that sustainability and business are now one of the hottest topics of the time. The questions that we face now are, will sustainability change the landscape of the competitive market world? If so, how? How worried are the associates of business like stakeholders and the executives about the sustainability and its opportunities and threats that it poses to the business environment? What are that government trying to do solve the issue, will they hamper the market in any way? And, what kind of strategies are they using to place themselves (government and businesses) in the competitive positions for future? (Berns et al., 2009) Sustainability may have actions related to social (equal opportunities), environmental (quality of the eco-system), and economic (relating to stable and healthy living conditions) implications. These implications are also called ‘triple-bottom-line’ concept (Jeurissen, 2000). Sustainability can be related to business as and when they address issues of what is produced, how it is produced, by whom it is produced, and its implications on the stakeholders (Seow et al., 2006). And thus I feel that business as well as the government need to pay loads ofShow MoreRelatedUnderstanding Emerging Markets989 Words   |  4 PagesUnderstanding Emerging Markets Research Paper Articles Selected 1. Finding Your Strategy in the New Landscape Atsmon, Y., Kertesz, A., amp; Vittal, I. (2011). Is your emerging-market strategy local enough?. Mckinsey Quarterly, (2), 50-61. 2. Let Emerging Customers Be Your Teachers D Andrea, G., Marcotte, D., amp; Morrison, G. (2010). 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